UPDATE: Panera answered our questions about Panera vs St. Louis Bread Co.
This is what we wrote:
In a recent poll we held on our website, 86% of voters were in favor of changing the name Panera Bread to St. Louis Bread Company, nationwide.
Our question to Panera: “Why are your stores outside the St. Louis called Panera Bread and not St. Louis Bread Co?
“Panera is a name we created to express our love of the art of bread making and to reflect the mission of our company: a loaf of bread in every arm. It’s not Saint Louis Bread Co. outside of St. Louis because we do not want to represent the city, but represent what we’re all about. And that’s bread. The word is derived from Italian and Latin roots: “pan” for bread and “era” for period of time. Roughly translated, it means “bread time.”
What do you think of their answer? You can leave a comment below.
Original post with poll:
We got so much response on this tweet from a few days ago, we felt we HAD to open a poll. After all, what’s a blog without a poll, right?
So here we go: vote yes or no for a Panera name change. The poll closes next Monday at noon. We’ll send the results to the Panera Headquarters.
UPDATE: The poll is closed. 86% voted for St. Louis Bread Co vs 14% for Panera. Thank you for voting.